Finding and Quantifying Non-Utility Cost Financial Benefits
Want to learn how to better capture your prospects’ attention, increase closing ratios, and shorten sales cycles? Learn how to combine segment-specific research, business acumen, Success Story Archives™ and other ingredients to create compelling value propositions that really resonate with decision-makers.
First, you’ll learn how to find and share “sound bites” that prove your ability to create benefits that are far more desirable than utility-cost financial savings alone. Second, you learn how to empower both traditional and non-traditional sales roles (think customer service and field techs) to share those sound bites with both customers and prospects. Applying this simple two-step process will make your proposals more compelling and help you win more approvals.
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