Learning to Sell Energy Efficiency: Sell Efficiency Effectively

4760 Clairemont Mesa Blvd.
San Diego, CA 92117 United States
SDG&E Energy Innovation Center
Friday, July 19, 2019 (8:30 AM - 5:00 PM) (PDT)
Event Details
seminars.sdge.com Whether you are selling energy solutions or seeking project approvals internally, understanding what factors play a role in the decision-making process and knowing how to build rapport with key stakeholders vastly increase your odds of success. This workshop features highlights from the weeklong Selling Energy Boot Camp™, including... Reframing the benefits of energy solutions so they can be measured with the yardsticks that your customers are already using to measure their own success Developing concise and compelling communication tools that really engage decision-makers Migrating the discussion from the “bits, bytes and blinking lights” of your offerings to prospect-specific messages that motivate project approvals This workshop will give you the insights, focus, and skills you need to define your most promising targets, streamline your sales process, and maximize your closing ratio. Who Should Attend? Efficiency products dealers and distributors, architects, engineers, mechanical and electrical contractors, energy-efficiency specialists, HVAC and lighting designers, building owners and managers, utility representatives, commissioning authorities, and anyone else whose success depends on the successful advocacy of energy projects. Key Outcomes Understand how to connect the dots between your energy solutions and the segment-specific outcomes your prospects truly care about. Discover how to distill your message down to a 15-second elevator pitch that is both repeatable and memorable; a one-page narrative proposal that can be read in four minutes or less; and, a one-page investment summary that migrates the conversation from simple payback to the metrics that really matter. Learn how to clone past successes by creating a Success Story Archive™ and sharing it with prospects that look a lot like your best customers For course fee and registration: https://www.sellingenergy.com/products/l2c_sdge_07192019/ *By clicking this link, you will be taken to a third-party website and the Terms and Conditions and Privacy Policy of that website will apply. Speaker: Mark Jewell is a Wall Street Journal best-selling author and Stevie(r) award-winning speaker focused on applying energy solutions to create value. He has influenced energy decisions in three billion square feet of real estate. His firm, Selling Energy, is one of Selling Power magazine’s Top 20 Sales Training Firms. Mark received his B.S. in Economics from The Wharton School at the University of Pennsylvania. Check-in: 8:00a.m., with continental breakfast and lunch
Additional Information
Event Contact:
Jessica McVey
Contact Organization:
Efficiency First California
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